Introducing Carted Elements

Holly Cardew
2 min readNov 25, 2022

At Carted, our mission is to connect shoppers around the world to every product on the planet — however they like to shop.

That’s why I’m so excited to announce that we’ve taken our first step towards that grand vision with Carted Elements

Media publishers, bloggers, and other content creators can build an on-site shopping experience in minutes using our all-new, low-code tools.

Carted Elements can be installed on any website to easily turn traditional affiliate marketing content into an on-site shoppable experience.

Elements work with any of your existing affiliate marketing relationships so that you can continue earning commissions. Importantly, on-site checkout keeps your visitors on your own site rather than sending them away to complete their purchase — so the value of affiliate links reaches beyond simply earning affiliate commissions.

Websites using Carted Elements use on-page events to capture information about a shopper’s interactions with featured products and the checkout journey, as well as about the products themselves, such as in-stock availability or broken affiliate links.

With some additional code, this information can be sent to any analytics or customer data platform of your choice to segment, optimize, and personalize your on-site content or multi-channel marketing.

But wait, there’s more.

The Carted API — that powers the Carted Elements — can be used to embed shopping experiences within any digital surface.

For apps like Medium that leverage the web, enabling on-site commerce can be as simple as including a single script tag and allowing creators to include Carted embed codes in their articles or a deeper integration within the editor experience using the API.

Here is an example if Fast Company embedded commerce into their Medium articles.

For an interactive experience of the Carted Elements and more detail on the product — read the team’s full blog post here.

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Holly Cardew

Building solutions for the next generation of shopping